Turning big ideas
into the stories that
Strategic Comms built for impact.
move People.
Member Stewardship
Storytelling
Integrated Marketing
Narrative Strategy
Corporate Affairs
Brand Reputation
Audience Mobilization
Content Localization
Campaign Operations
Executive Communications
Conversion Optimization
Digital Fundraising
Public Affairs Marketing
Creative Direction
Selected Work
I build digital communications and marketing strategies that connect big ideas to the communities most affected by them.
Community Voices: Making Clean Energy Matter Locally
Utility-scale clean energy often projects face intense public scrutiny due to wildly differing regional priorities across the U.S. To build trust, I built a hyper-localized paid media strategy across social and programmatic networks that tailored messaging to specific regional drivers, generating 35M+ impressions and a 20% YoY boost in click-through rates.
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Turning #SharkWeek Fans into Ocean Advocates
Capturing mainstream attention during high-profile media events is easy, but preventing post-campaign audience attrition remains a significant hurdle for conservation groups. I bridged this gap by architecting a cross-channel engagement strategy using #FinBanNow messaging and a custom six-month lifecycle journey, acquiring thousands of new supporters annually and successfully scaling passive curiosity into long-term policy advocacy.
How Much Do You Know about AIDS, Tuberculosis, and Malaria?
Leading with heavy fundraising or policy asks often creates a high barrier to entry for mainstream digital advocacy campaigns. To solve this, I architected an educational content strategy using interactive quizzes and curiosity-driven storytelling to lower friction, seamlessly capturing supporter data and routing participants into country-specific action pages that helped secure a record-breaking $15.7 billion in global health funding.
When the News Changes by the Hour
Rapidly shifting legislative crises often leave digital advocacy campaigns lagging behind the hourly news cycle or buried under slow approval chains. I solved this by building pre-approved scenario frameworks and cross-channel rapid-response assets for the NRDC Action Fund, allowing us to pivot from petitions to live constituent call routing within hours as a federal government shutdown loomed.
Building content people want to explore
I specialize in building the digital funnel architecture, narrative engines, and high-conversion copy required to convert passive public curiosity into measurable, long-term user engagement.
As a writer who loves translating dense technical ideas into compelling prose, my approach pairs creative lifecycle storytelling with disciplined cross-functional execution. With a track record of driving 35M+ impressions, mobilizing millions of advocates across 13+ countries, and helping secure over $15 billion in funding, I lead teams across paid media mix management, pre-approved scenario planning, and automated retention frameworks ensuring complex global messages deliver predictable growth, high-performing ROI, and undeniable market impact.
As a writer who loves translating dense technical ideas into compelling prose, my approach pairs creative lifecycle storytelling with disciplined cross-functional execution. With a track record of driving 35M+ impressions, mobilizing millions of advocates across 13+ countries, and helping secure over $15 billion in funding, I lead teams across paid media mix management, pre-approved scenario planning, and automated retention frameworks ensuring complex global messages deliver predictable growth, high-performing ROI, and undeniable market impact.
Interactive Demo:
How much do you know about tuberculosis?
Before scientists identified the real cause of TB, many people assumed the disease ran in families. But one popular (and far less scientific) theory blamed something else entirely.
✅ That's right!
The "vampire" theory was genuinely widespread in the 18th and 19th century New England. When TB swept through families, some people assumed the dead were rising and draining the life from living.
❌ Not quite!
Please try another choice.
13+
Countries Mobilized
$15.7B
Global Funding Secured
35M+
Paid Impressions Scaled
10+
Years of Experience
my approach.
I build data-driven creative campaign frameworks designed to distill complex global issues into clear, measurable audience mobilization.
01
Educate
I lower the barrier to entry by transforming dense public policy, health data, or environmental science into digestible, curiosity-driven content experiences.
02
Problem
I isolate and define the core friction points, from shifting media attention to intense public scrutiny, that threaten to paralyze audience engagement.
03
Solution
I outline and build multi-channel digital strategies, pre-approved scenario blueprints, and localized messaging variations tailored to distinct regional or global markets.
04
Action
I write and deploy optimized lifecycle journeys and agile rapid-response assets that seamlessly funnel public awareness into advocacy, fundraising, or purchasing decisions.
Explore these campaigns in the wild
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Have An Idea?
tell me about it.