Hi, I'm Victoria.

I help make 

More About Me

I specialize in building cross-channel communications and digital marketing campaigns that make complex ideas impossible to ignore. Whether explaining clean energy, advancing global health, or protecting marine wildlife, I combine strategy, storytelling, and digital experiences to turn curiosity into engagement. After leading integrated campaigns for organizations like Ørsted, NRDC, Oceana, and ONE Campaign, I know that the most powerful campaign tool is always a compelling, human story.

Outside of work, you'll usually find me behind a camera, playing through a new RPG, or writing science fiction and fantasy stories. Hop on a call with me and you'll likely meet one of my three cats: Marbles, Apollo, and Toni, who are always ready to share their thoughts on what I'm working on.

  • Storytelling & Narrative Design
  • Digital Experience Design
  • Audience-First Strategy
  • Cross-Channel Execution

Resume Snapshot

September 2025 - Present

Marketing Consultant

Freelance

  • Provide cross-channel marketing, comms, and content expertise to various clients, supporting creative individuals by developing bespoke marketing and demand generation plans to meet the moment, whether personal or professional.
November 2024 - September 2025

Digital Activation Lead

Ørsted

  • Led strategic communications planning for Ørsted Americas' Community Voices paid media portfolio, translating complex clean energy initiatives into localized, audience-specific campaigns across multiple states.
  • Orchestrated delivery of tailored localized content to 35M+ impressions with a 20% YOY increase in average clicks and average 10.7s dwell time of 15s videos on LinkedIn by building 13 state specific digital comms plans.
May 2022 - Novemeber 2024

National Digital Advocacy Campaign Manager

NRDC & NRDC Action Fund

  • Developed, executed, and oversaw complex multi-channel digital grassroots advocacy and fundraising campaigns that helped NRDC and NRDC Action Fund achieve cost-effective advocacy, fundraising, and audience acquisition goals.
  • Lead writer and strategist for NRDC and NRDC Action Fund advocacy campaigns, developing messaging, digital content, executive communications, fundraising campaigns, and audience engagement content.
Show More Experience
January 2021 - May 2022

Campaigns Manager

ONE Campaign

  • Managed the United States digital advocacy team and executed strategic multi-channel strategic planning for global B2C, B2B, and B2G influence campaigns, working with cross-functional teams in North America, Europe, and Africa.
  • Recruited 350k+ online petition signatures in support of large scale international grants for expanding education access and providing opportunities to children worldwide, building cultivation, demand generation, and reactivation programs cross-funnel to keep signers, supporters, and donors active across multiple channels.
February 2018 - December 2020

Senior Digital Campaigner

Oceana

  • Created advocacy, fundraising, and cross-channel B2C lifecycle marketing content to activate 1 million grassroots supporters worldwide and drive strategic, meaningful action for all Oceana's international marketing campaigns.
  • Engaging Networks eCRM team expert, responsible for building custom web pages, including developing and implementing custom CSS and HTML to improve mobile and overall optimization for the best user experience.
March 2015 - February 2018

DRTV Account Coordinator

Direct Donor Television

  • Coordinated the DRTV PSA, issue advocacy, and fundraising advertising campaigns of all ten nonprofit clients' short- and long-form television programs with an average of 500 national commercials airing weekly per client.
  • Directly managed workloads of three employees responsible for delivering daily, weekly, and quarterly client reports and aggregate Nielsen data, including television airing reports for multi-million dollar media buys.

my approach

I build data-driven creative campaign frameworks designed to distill complex global issues into clear, measurable audience mobilization.

01

Educate

I lower the barrier to entry by transforming dense public policy, health data, or environmental science into digestible, curiosity-driven content experiences.

02

Problem

I isolate and define the core friction points, from shifting media attention to intense public scrutiny, that threaten to paralyze audience engagement.

03

Solution

I outline and build multi-channel digital strategies, pre-approved scenario blueprints, and localized messaging variations tailored to distinct regional or global markets.

04

Action

I write and deploy optimized lifecycle journeys and agile rapid-response assets that seamlessly funnel public awareness into advocacy, fundraising, or purchasing decisions.

Have An Idea?

tell me about it.